About Me

Meet Your Personal Stylist

About Jojo

Hello and welcome to Jojo loves! My name is Joanna (I’m also known as Jojo) and I am a personal stylist and colour consultant who graduated at the London College of Style.

I’m a lover of style, colour and basically all things fashion and I truly believe there is nothing better than feeling and looking the best you can.

I have always loved clothes and prior to qualifying as a personal stylist, I was that friend that everyone would always talk to about choosing an outfit or to ask where I got my clothes and accessories from. However, I also spent Monday to Friday working and feeling unfulfilled in the corporate world wearing mainly black.

I truly understand the impact of getting up each day and putting on clothes that don’t really feel like you and don’t make you feel your best.

I really believe how you look, not only affects how you feel, but reflects how you feel. They say ‘if you look good, you feel good’ so here I am ready to help you feel your best you too.

As a qualified stylist, advising on style is no longer something I enjoy doing with friends, it’s now my job and my days of wearing black are rare. My experience and knowledge as a stylist can set you on your own style journey as I can give you helpful tips and advice to help you build a wardrobe of outfits you love.

Please see the services that I offer that can help you with all aspects of your styling needs. I promise that it will be fun, so please get in touch. I look forward to hearing from you.

Jojo xx

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Clients Reviews

What Clients Say

“Ever since having kids my style has gone from strong, tailored colours to black, black and more black. I’ve struggled to find the confidence to wear anything that might draw attention to me and have lived in oversized and shapeless outfits while my old favourites have languished in the back of my wardrobe.

Enter Jo. An expert in colours, cuts and clever combos. She showed me how to wear some of the pieces I love in a flattering way, helped me to create new looks but without straying too far from my fashion ‘safe place’ and had the patience to look at every item of clothing, handbag and scarf that I own!

But it’s not just the experience, guidance and support from Jo that has changed my relationship with clothes, it’s that she really listens and she genuinely cares. Being shown how to put together outfits, understanding which colours suit me and even learning how to wear a pair of impulse-purchase-never-worn cowboy boots has given me a new outlook on my old clothes. Advice on what to invest in next to help extend my wardrobe was also really helpful, a few well-chosen pieces go a long way so I’ll definitely be back for the personal shop soon!

I can’t recommend this experience enough – thanks Jo!”

Becky

Becky

“I requested a wardrobe consultation with Jo and wasn’t entirely sure what to expect. My body had changed since having kids, I had gained weight during the pandemic and also felt like I had lost my style mojo over the last few years.

Jo put me at ease as soon as she arrived. She guided me through tips on dressing for my body shape and through the colours that lift my complexion and all round mood and persona. I couldn’t believe the change when she guided me towards a green shirt I had barely worn – she built an outfit around it and I felt fantastic.

The biggest impact for me overall, was how Jo reignited the hidden drama in me. I had begun to believe that my style was a relaxed, casual, mum-on-the-school-run-juggling-zoom-meetings look but she reminded me of the person who loved to bring some drama and edge into her style. She helped me put together some great outfits from my current wardrobe and discussed some key investment pieces that would make my wardrobe work harder. And bring a bit more of that drama back!

I loved the session and it really lifted my spirits. Jo is a true expert, puts you at ease and brings so much joy to the experience. I would thoroughly recommend her to anyone looking for a wardrobe refresh or style revisit. I was going to say I felt like I had found the old me, but I think I feel like an even better new me! Thanks for everything Jo.”

Abi

Abi

“I’ve always loved clothes but I’ve never been 100% sure what colours really suit me. I’ve always loved the colour red but never understood why some reds felt great and others felt terrible.

Jo is an absolute colour goddess! She explained every step of the colour analysis and why certain shades really work for me. Immediately I began to understand the power of selecting the right tones for my colouring and personality. I feel excited to wear colour again and can’t wait to go shopping now that I know what I’m looking for!

This was such a great experience, Jo not only has great knowledge but is also so warm and fun to be around, I can’t recommend this enough! Thank you Jo!”

Aleutia

Aleutia

“Doing my colours with JoJo was such a lovely experience. She made the process really enjoyable, especially for someone like myself who has a one track mind when it comes to fashion – always wear black!

JoJo was so helpful from start to finish, showed an immense amount of knowledge when identifying my colours, explaining why the colours suited me and my personality and offered great advice when it comes to incorporating them into wardrobe. I can’t wait to put it all into action and switching up for 2022! Thank you so much JoJo!”

Chris

Chris

“I was so pleased when Jo invited me to explore which colours suited me best. It confirmed some colours I like to wear already but also highlighted others which I need to try. It was also interesting to consider which season best suits my personality. Thank you Jo”

Jo

Jo